In today’s business environment, a leader’s personal brand has become one of the key factors influencing not only a company’s reputation but also team motivation and long-term growth. A leader’s image determines how the company is perceived in the market, what values it represents, and how strong its ability is to attract and retain talent. More and more, a leader must be not only a strategist and decision-maker but also an inspirer and a bearer of the company’s values.
This topic was discussed in an interview with Ivars Šmits, the head of Lindström, where he shared his insights on the importance of a personal brand and its contribution to the company’s development.
